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  3. What is pay per click (PPC) and Cost Per Impression (CPM)?

What is pay per click (PPC) and Cost Per Impression (CPM)?

Pay Per Click (PPC)

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. In pay-per-click advertising, Advertisers running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Cost Per Impressions (CPM)

Cost per impression (CPM) is the total cost that an advertiser will pay when their ad is shown per one thousand impressions. Each time a user scrolls past your advert or clicks on your advert these count as impressions, once 1000 views/impressions has been reached you will need to pay again to continue your marketing.