What is pay per click (PPC) and Cost Per Impression (CPM)?
Pay Per Click (PPC)
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. In pay-per-click advertising, Advertisers running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Cost Per Impressions (CPM)
Cost per impression (CPM) is the total cost that an advertiser will pay when their ad is shown per one thousand impressions. Each time a user scrolls past your advert or clicks on your advert these count as impressions, once 1000 views/impressions has been reached you will need to pay again to continue your marketing.